The word "pomade" originates from the French word pommade, which means "ointment." The earliest forms of pomade date back to the 18th century when it was primarily used for medicinal purposes. These early versions were made from bear fat and other animal fats mixed with herbs and essential oils.

19th Century Evolution

As the 19th century rolled in, pomade began to be used more for cosmetic purposes. It became a popular product among men who wanted to achieve the slick, well-groomed look that was fashionable at the time. This period saw a shift from animal fats to petroleum jelly and beeswax as primary ingredients, making the product more accessible and versatile.

The Golden Age of Pomade: 1920s-1950s

From the 1920s to the 1950s, the golden age of pomade was often considered. During this time, pomade became synonymous with iconic hairstyles like the pompadour and the slick-back. Brands like Murray's and Brylcreem became household names, and the product was a must-have for anyone looking to achieve a polished, classic look.

The Decline and Resurgence

In the 1960s and 1970s, the popularity of pomade waned as new hair products like gels and sprays entered the market. These products offered different textures and holds, appealing to the changing fashion trends. However, the 1990s and early 2000s saw a resurgence in the popularity of pomade, driven by a revival of vintage styles and a growing interest in traditional grooming products.

Modern Innovations

Today's pomade market is incredibly diverse, featuring a range of formulations to suit different hair types and styling needs. One of the most significant innovations has been the development of water-based pomade. Unlike traditional oil-based versions, water-based pomades are more straightforward to wash out and offer a lighter hold, making them popular among modern consumers.